Commercial
ReGEAR Trade-In Commercial | Arc'teryx (Tenfold Production)
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Details
Union:Non union
Area of media:Commercial
Paid?:Yes
Rates:$250.00/Day
Deadline:Nov 26, 2024
Cities for response:
Toronto
Commercial 1
The Arc'teryx ReGEAR Campaign bridges the past
and present by celebrating the journey of
pre-loved gear. Using a mirror as a storytelling
device, we connect previous owners’ adventures
with new wearers, showing how each piece
carries its own legacy.
Through these reflections, we highlight the
continuity, resilience, and new stories that
emerge with every wearer.This campaign
emphasizes the ReGEAR mission: keeping
the good in play, creating connections across
time and adventure.
and present by celebrating the journey of
pre-loved gear. Using a mirror as a storytelling
device, we connect previous owners’ adventures
with new wearers, showing how each piece
carries its own legacy.
Through these reflections, we highlight the
continuity, resilience, and new stories that
emerge with every wearer.This campaign
emphasizes the ReGEAR mission: keeping
the good in play, creating connections across
time and adventure.
| Role type | Role | Gender & Age range |
| Principal (PP) | SHOPPER | Female 25 - 35 Years old |
Description Arc'teryx ReGEAR Sides – SHOPPER Character Description:- Female, age 25-35 - Height: 5’6”–5’8” - Able to wear size small - Curious, contemplative, and emotionally attuned. The shopper connects deeply with the items she explores, sensing their history and potential for new adventures. | ||