Commercial
Project Golfers
Details
Union:Non union
Area of media:Commercial
Paid?:Yes
Rates:Usage/Run:
USAGE:
- Website homepage hero
- Paid Social
- Organic Social:
Instagram, TikTok, YouTube, LinkedIn, Facebook, X
- Broadcast/CTV
- Retail environments
- Golf partner activations
- Sales presentations

TERM:
1 year

OCP BUYOUT:
$6,000

SECONDARY OCP BUYOUT:
$3,000

SESSION RATES:
OCP Wardrobe Fitting: $75/2 hours
OCP Wardrobe Fitting OT: (after 2hours): $60/hour
OCP Session: $600/10 hours (Adults); 8 hours (Children under 12 yrs.)
OCP Session OT 1.5x: $90/hour (11th & 12th hour)

AGENCY FEE:
15% agency fee applicable to all payments where talent is represented.

All rates in CANADIAN dollars

PLEASE NOTE:
Buyout is payable only where the performer is recognizable in the final materials. Performers not featured in the final materials are not entitled to buyout/usage fees.
Additional Provisions:
REQUESTED USAGE:
ALL PETER MILLAR CHANNELS INCLUSIVE OF ONE YEAR IN-STORE SIGNAGE, REGIONAL US AND UK BROADCAST AND CONNECTED MEDIAS, DIGITAL MARKETING, DOMESTIC AND INTERNATIONAL WEBSITES, PAID AND ORGANIC SOCIAL— FULL SOCIAL BUY OUT, RETAIL ENVIRONMENTS INCLUDING WHOLESALE IN-STORE SIGNS, DIGITAL ASSETS, DIGITAL DISPLAY, EMAIL AND WEB, INCLUDING THIRD-PARTY WEBSITES FOR NORTH AMERICA, ASIA, OCEANIA, AND EUROPE. CORPORATE MARKETING INCLUDES ASSETS FOR GOLF PARTNER ACTIVATIONS, PM RETAIL STORES, SALES PRESENTATIONS AND EVENTS, WHOLESALE AND LARGE SPECIALTY RETAILERS (INVENTORY DEPENDENT), INCLUDING INTERNAL CUSTOMER SERVICE AND STORE ASSOCIATE PRODUCT KNOWLEDGE TRAINING AS WELL AS MEDIA OUTREACH SUCH PUBLIC RELATION CAMPAIGNS. DISTRIBUTION DATA CAN BE REQUESTED AS NEEDED.
Deadline:Nov 10, 2026
Cities for response:
Vancouver
Commercial 1
Synopsis:
A 16-year-old high school golfer is desperate to practice, but winter has other plans. It's cold, snowy, and the season still feels out of reach. He hits balls into a net in the garage, cleans his clubs, and comes inside frustrated, only to be met by his dad with a simple unspoken idea: if golf isn't available, they'Il make it available.
Role typeRoleGender & Age range
Principal (PP)The SonMale 15 - 19 Years old
Description
15–19 years old in appearance. Male. White. Athletic and genuinely credible as a serious young golfer. A young Cameron Young (pro golfer)
Role typeRoleGender & Age range
Principal (PP)The FatherMale 46 - 54 Years old
Description
Late 40s–early 50s in appearance. Male. White. Should pair naturally with the selected son and feel immediately believable as his father.
Role typeRoleGender & Age range
Principal (PP)Golfer/ JoggerMale 33 - 55 Years old
Description
Approximately 30s–50s in appearance. Male. Open ethnicity. Athletic enough that jogging and golf both feel natural. More of a dad out getting his heart rate up, not a marathon runner. Would pick golf over jogging.
Role typeRoleGender & Age range
Principal BackgroundGolfing Ensemble | Secondary OCPAll 16 - 70 Years old
Description
A broad, natural mix of REAL golfers, including:

-Younger golfers in their late teens / 20s
-Golfers in their 30s–50s
-Male golfers 60+
-Parent & Kid Golfers
-Younger woman golfers

***PLEASE SEE***
All golfers should have good to very good golf ability and submit a swing self-tape. Along with self tape, a photo of their golf bags.