Commercial
Agriculture Commercial - Winnipeg
Details
Union:Non union
Area of media:Commercial
Paid?:Yes
Deadline:June 19, 2025
Cities for response:
Winnipeg
Commercial 1
This is an agriculture commercial spot that is meant to be comedic, played in a way as though it is poking fun at stock footage and the types of interviews you would often see in marketing spots of this nature. We’d like to lean into that stereotype, but play it up. We aren’t looking for wildly over-the-top, though you may be asked to do an option that is more exaggerated (or can provide one in your self-tape if you aren’t going to be at the in-person auditions).
Role typeRoleGender & Age range
Principal (PP)Grower #1Male 40 - 60 Years old
Description
Slightly rugged, experienced grower. Confident and focused demeanour, but kindness behind the eyes and a softness in the air about them. Has been dealing with a specific crop issue as a regular challenge for years, now feeling relief as a new solution emerges.
Role typeRoleGender & Age range
Principal (PP)Grower #2Male 30 - 40 Years old
Description
Middle-aged grower with a young family. Poised, eager, but still slightly hardened. Experienced issues with a specific crop the previous year that has shaped his attitudes and perceptions around it. A new solution emerges and is the sense of relief he has been looking for.
Role typeRoleGender & Age range
Principal (PP)AgronomistAll 35 - 55 Years old
Description
Experienced, confident, helpful. Someone whose presence instills a sense of relief in those around them because of the knowledge they convey and that they bring to the job. A well of knowledge and experience.
Role typeRoleGender & Age range
Principal (PP)SUSAN/WIFEFemale 30 - 40 Years old
Description
The anchor and rock of the family. Joins their son/daughter in greeting Dad when he comes home each day as a family tradition.
Role typeRoleGender & Age range
Principal (PP)CHILDAll 5 - 9 Years old
Description
Looks forward to greeting Dad each day when he comes back home from work, usually running out to meet him accompanied by Mom.