Commercial
Tech Brand Holiday Film
SAG-AFTRA Members, please login to your Membership Benefits deals and discounts page to activate your free submissions.
Details
Union:Non union
Area of media:Commercial
Paid?:Yes
Rates:Lead roles (Teenage Son & Mom): Between $800-$1000
Supporting roles (Dad, Little Sister and Grandma): Between $300-$500
Deadline:Oct 23, 2024
Cities for response:
Toronto
Commercial 1
Casting a heartwarming holiday film for a leading tech brand. The story highlights the emotional connections made possible by AI technology. The film will feature a diverse, multi-generational family. There will be minimal dialogue, so we're seeking talent that can express emotion through facial expressions and body language.
Role typeRoleGender & Age range
Principal (PP)MomFemale 40 - 55 Years old
Description
A loving mother who holds the family together, deeply nostalgic about past holidays and her late father. She spends quiet moments reflecting on old photos and memories. We need someone who can convey warmth and subtle emotion, especially during a family dinner scene.

Key Scene: She is deeply touched by the tribute video her son creates, reliving precious memories.

Notes: Non-speaking role; expressive acting is crucial.

Ethnicity: All Ethnicities
Role typeRoleGender & Age range
Principal (PP)Teenage SonMale 15 - 20 Years old
Description
A tech-savvy teenager who uses AI technology to create a heartfelt tribute video for his late grandfather. He’s quiet but motivated by a desire to bring joy to his family during the holiday season.

Key Scene: Working alone in his room, editing old family videos on his laptop, and revealing the final video to his family at dinner.

Notes: 1-2 speaking lines; requires strong emotional range to show both focus and love.
Ethnicity: Black / African Descent, Ethnically Ambiguous / Multiracial
Role typeRoleGender & Age range
SOCDadMale 40 - 55 Years old
Description
A supportive father, enjoying the festive time with his family. Though not the central character, he plays an important role in showing how the family bonds over the surprise tribute.

Key Scene: Dad watches with pride and sentiment as his son unveils the tribute video.

Notes: Non-speaking role; must express emotion well.
Ethnicity: All Ethnicities
Role typeRoleGender & Age range
SOCLittle SisterFemale 12 - 15 Years old
Description
The younger sibling, excited about the holidays and curious about what her older brother is up to. She is full of energy but also feels the absence of their late grandfather.

Key Scene: Watching the tribute video and showing raw emotion when seeing her late granddad on the screen.

Notes: Non-speaking role; looking for someone who can react naturally to the emotional moment.
Ethnicity: Black / African Descent, Ethnically Ambiguous / Multiracial
Role typeRoleGender & Age range
SOCGrandmaFemale 60 - 80 Years old
Description
The family matriarch, who is emotionally impacted by the tribute video, reflects on the loss of her husband. She represents the legacy and traditions of the family.

Key Scene: Tears of joy as she watches the video and remembers her late husband.

Notes: Non-speaking role; must convey deep, layered emotions.
Ethnicity: All Ethnicities