Commercial
ICBC PSA
Details
Union:Non union
Area of media:Commercial
Paid?:Yes
Rates:Session Fee: $500 / 100 OT after 12 hrs
Buyout: $1000.00
Wardrobe: $75.00 (If requested)
Agency: 15%

Usage Buyout: 1 Year Canada All Moving Media (Excludes All Print)

Deadline:Mar 15, 2023
Cities for response:
Vancouver
Commercial 1
All talent will be SOC and may not actually be seen in the final edit. The primary focus of the ad is the new safety features being installed around Vancouver as well as highlighting the safe driving measures recommended.

Both Driver + Driving Test Examiner will be asked to submit photos of their hands if selected and may be requested to get a manicure. The procedure will be paid for by production but not time.
Role typeRoleGender & Age range
SOCDriverFemale 40 - 50 Years old
Description
- Professional + confident demeanour
- Well maintained hands
- Non-white ethnicity
Role typeRoleGender & Age range
SOCPedestrianMale 16 Years old
Description
- Teenager or young adult
- A trendy guy
- Maybe a skateboarder vibe
- Non-white ethnicity (Preference: South Asian or Indigenous)
Role typeRoleGender & Age range
SOCDriving test ExaminerFemale 30 - 45 Years old
Description
-Trustworthy, steady hands
-Tidy-ish hair that won’t look messy in over-the-shoulder framing
- Well maintained hands
- Calming presence and appearance
- 30-40+
? Any ethnicity
(Caucasian - preference, South Asian, Asian, Indigenous)