Commercial
Canadian Mental Health Association (CMHA) BounceBack
Details
Union:Union
Area of media:Commercial
Paid?:Yes
Rates:Under ACTRA Toronto's AOPP agreement.
Deadline:Feb 26, 2021
Cities for response:
Toronto
Commercial 1
This campaign is for BounceBack, a free program from the CMHA (Canadian Mental Health Association) to help improve mental health.
There will be a series of :06 digital spots, each one with a performer looking towards and away from the camera, with slight movements and gestures (e.g. hand-wringing), and a short voiceover. Each spot is meant to represent a person in a situation that may be stressful and challenging during the pandemic. The spots are to feature a wide range of people to demonstrate how BounceBack is a program that can help all Canadians.
There will be a series of :06 digital spots, each one with a performer looking towards and away from the camera, with slight movements and gestures (e.g. hand-wringing), and a short voiceover. Each spot is meant to represent a person in a situation that may be stressful and challenging during the pandemic. The spots are to feature a wide range of people to demonstrate how BounceBack is a program that can help all Canadians.
| Role type | Role | Gender & Age range |
| Principal (PP) | Person 1 - Mother | Female 38 - 54 Years old |
Description This role will represent a mother and a work-from-home-er, juggling work, kids and caring for elderly parents, focused on keeping everyone safe during the pandemic. | ||
| Role type | Role | Gender & Age range |
| Principal (PP) | Person 2 - Student | All 16 - 23 Years old |
Description This role will represent a late high schooler or college/university student, feeling isolated from peers and having 'Zoom fatigue'. | ||
| Role type | Role | Gender & Age range |
| Principal (PP) | Person 3 - Father | Male 30 - 50 Years old |
Description This role will represent a father who is recently unemployed, and may have reservations about seeking help. | ||
| Role type | Role | Gender & Age range |
| Principal (PP) | Person 4 - Worker | Female 25 - 35 Years old |
Description This role will represent a front line worker and/or a parent of young kid(s), with feelings of isolation from family and high stress from work. | ||
| Role type | Role | Gender & Age range |
| Principal (PP) | Person 5 - Worker | Male 18 - 30 Years old |
Description This role will represent a front line worker, a work-from-home-er, and/or a parent of young kid(s), with very little work/life balance during the pandemic. | ||