Commercial
Action Canada PSA
Details
Union:Union
Area of media:Commercial
Paid?:Yes
Rates:$1000 CAD Honorarium for shoot day
$250 CAD/ travel day
Flights, Hotel, Per Diem, Ground transportation provided for East Coast actors only

USAGE: 1 year, Online Only, Canada
Deadline:July 31, 2024
Cities for response:
Halifax, Charlottetown, St. John's
Commercial 1
This story is inspired by films like Manchester by the Sea and East of Maretown. There's a quietness we're after, a slowed down approach to the performance that feels steeped in naturalism. Make the script your own. The words are just a starting point.


This PSA campaign urges people to step away from their screens and engage in real-life conversations about important issues in a clear and action-oriented way. It leads by promoting offline interactions, opening the door for us to encourage the value of personal connection and the impact of seeing someone’s facial expressions and body language in understanding their perspectives. While this initiative simply asks people to put down their phones and talk face-to-face about difficult subjects, it has a wide range of potential for creative expression, expansion, and range of media.

We call this campaign Get Offline And Talk. This campaign is being created for Action Canada. Action Canada is Planned Parenthood Canada. They are a Voice for Sexual Health and Rights in Canada. This campaign in particular allows us to discuss topics that are dividing people right now around sexual health and rights, particularly how these discussions are affecting youth and youth in the trans and queer community.
Role typeRoleGender & Age range
Principal (PP)DAVEMale 35 - 45 Years old
Description
All ethnicities man. Born and raised on the coast of New Brunswick. From a generation of fishermen. Salt of the earth kind of guy. Blue collar. Kind eyes. Beneath his terse exterior lies a softness - a man deeply protective of those he loves most. OCP.
Role typeRoleGender & Age range
Principal (PP)GREGMale 35 - 46 Years old
Description
All ethnicities man. Dave's slightly younger brother or childhood friend. Slightly more upper middle class compared to Dave. There’s a softness in his appearance, he’s approachable and easy going. A family man with a white collar job, something in tech. His easy going exterior is complicated by the things he’s written online. OCP.
Role typeRoleGender & Age range
Principal (PP)SAMMY 13 - 17 Years old
Description
All ethnicities, Transgender or Non-binary. Classic Gen Z kid, very into their personal style and self expression. Whip smart, bit of an attitude. Growing up where they’re from, it hasn’t always been easy identifying as non-binary. They try keep their surface calm, but some days can be really hard, and their frustration can get the best of them. Loves their dad, protective of their family. OCP.
Role typeRoleGender & Age range
Principal (PP)ASHLEYFemale 13 - 17 Years old
Description
All ethnicities girl. Typical Gen Z teenager, like a character out of Euphoria. Reserved, tired of living in Moncton - wants to see more from the world. More quiet and introverted compared to Maggie. Very observant. Close with Maggie, her best friend from as long as she can remember. OCP
Role typeRoleGender & Age range
Principal (PP)MOMFemale 40 - 49 Years old
Description
All ethnicities woman. Strong convictions - a prideful woman. Protective of her daughter, but very loving at the same time. Grew up in Moncton, has been in New Brunswick her whole life. Proud of where she comes from. Deeply involved with her community. OCP.
Role typeRoleGender & Age range
Principal (PP)MAGGIEFemale 13 - 17 Years old
Description
All ethnicities girl. Confident and outspoken. Classic Gen Z kid in terms of style, looks, self-expression. Protective of Ashley, she feels like a sister. They’ve been through a lot, both come from single parent households. Feels like together, her and Ashley can take on anything. OCP.