Details
Union:Non union
Area of media:Commercial
Paid?:Yes
Rates:$350
Deadline:Sept 19, 2025
Cities for response:
Toronto
Commercial 1
This campaign uses the universal appeal of slow-motion destruction to create a striking metaphor: life is full of breakable moments, but with your phone doesn’t have to be one of them. By pairing the innate human fascination with things breaking with the reassurance of protection, the campaign taps into both emotional and practical consumer instincts.
At its core, this campaign conveys a powerful message: we can’t stop life from throwing chaos our way, but we can prepare for it. stands as a symbol of resilience in a world where things inevitably break.
At its core, this campaign conveys a powerful message: we can’t stop life from throwing chaos our way, but we can prepare for it. stands as a symbol of resilience in a world where things inevitably break.
| Role type | Role | Gender & Age range |
| Principal (PP) | Jogger | Female 35 - 55 Years old |
Description Athletic everyday jogger. The jogger loves to get out for a run everyday, and is comfortable jogging 5km on their daily exercise route. - Out of breath, jogger picks up phone and looks at the phone after a nasty drop. The jogger looks at the phone with anticipated fear that they may have broken the screen. Reliefe washes over the jogger as they see their screen protector has kept their phone safe. - Out of breath, jogger picks up phone and looks at the phone after a nasty drop. The jogger looks at the phone with ocnfidence that their phone is safe from the fall because of their screen protector. The jogger confirms their expectations and continues their run. - Clip of running 20 meters. | ||
| Role type | Role | Gender & Age range |
| Principal (PP) | Bookstore Worker | All 25 - 35 Years old |
Description The bookstore worker is working their first full-time job since graduating university. They are content to be working, but are lost in the repetition of their daily duties.- Bookstore worker is stocking shelves with some new editions, a task they have done a million times before. It's morning and the bookstore worker can't separate themselves from their morning coffee, so they juggle the books their coffee and their phone which is also a daily addition. As they slide three books onto the shelf, their phone slips and drops on the floor. The bookstore worker picks up the phone with bated breath, but the phone screen is as good as new because of their screen protector. They happily take a drink of coffee and go back to stocking shelves. - Bookstore worker is stocking shelves with some new editions, a task they have done a million times before. It's morning and the bookstore worker can't separate themselves from their morning coffee, so they juggle the books their coffee and their phone which is also a daily addition. As they slide three books onto the shelf, their phone slips and drops on the floor. The bookstore worker picks up the phone with assured confidence that nothing has been damaged because of their phone screen protector. They confidently confirm their expectations and go back to stocking the shelves. | ||
| Role type | Role | Gender & Age range |
| Principal (PP) | Commuter | Male 18 - 25 Years old |
Description The Commuter is late for work and walking to the TTC, with the intention to eventually take the streetcar. Their placing an order on the phone as they walk, and are trying to juggle in their hands, their phone, coffee, and now must reach for their wallet to get their credit card to complete the order on the phone. While juggling everything they drop their phone. Luckily nothing is damaged on the phone, and they scoop it up mid-sentence, never check the screen and continue with their business because it was protected. | ||
| Role type | Role | Gender & Age range |
| Principal (PP) | Mom | Female 25 - 40 Years old |
Description Mom is finally getting some time outside of the house to see a few friends at a cafe. She's had to take her toddler in tow, which is fine, she's used to having to do so. As she's deep in conversation with one friend, the other friend arrives. Unbothered by the noise of the environment, she stands up to greet her friend. She's aware but completely unfazed by her toddler smashing her phone on the table, using the item as a toy hammer, as she dives deep in conversation with her two girlfriends. | ||
| Role type | Role | Gender & Age range |
| Principal (PP) | Toddler | All 1 - 3 Years old |
Description Toddler is a smiley, full of life, typical toddler. They are enamoured with the world and fall deep into imagination land, using anything within reach as a new toy. Today, the new toy is mom's familiar phone, but for the toddler, this is no phone. This is a hammer! The toddler enjoys the imaginary world of hammering wood on the table with mom's phone. | ||
| Role type | Role | Gender & Age range |
| SOC | Friend 1 | Female 24 - 40 Years old |
Description Friend of Mom! Coming in to finally see your bud since she's been deep into mom-land. Excited to catch up on all of lifes gossip and details, you notice that your friends toddler is smashing her phone on the table. It's a little unnerving, but you take the cue from your friend that it's totally normal, and the phone will be ok! | ||
| Role type | Role | Gender & Age range |
| SOC | Friend2 | Female 24 - 40 Years old |
Description Friend of Mom! You arrive late, but happy to the cafe meet up! Excited to catch up on all of lifes gossip and details, as you go in for the hug, you notice that your friends toddler is smashing her phone on the table. It's a little unnerving, but you take the cue from your friend that it's totally normal, and the phone will be ok! | ||