Commercial
*URGENT CASTING* - Kindness Made Easy - Social Media Campaign
Details
Union:Non union
Area of media:Commercial
Paid?:Yes
Rates:Lead roles - $800 CAD
Support roles - $400 CAD
Deadline:July 21, 2025
Cities for response:
Toronto
Commercial 1
Two lighthearted, physical comedy spots centered around well-intentioned chaos. In one, a helper takes their role a little too seriously, offering “assistance” to passersby in increasingly over-the-top ways. In the other, a seemingly calm morning unravels into unexpected kitchen mayhem. Both stories unfold without dialogue, relying on strong visual storytelling, expressive performances, and comedic timing.
Role typeRoleGender & Age range
Principal (PP)Female Community HelpferFemale 40 - 50 Years old
Description
A warm, maternal figure known and loved in her community, the kind of neighbour who bakes cookies for others just because. She starts the day composed and put-together, but as the sandwich-making spirals out of control, so does her appearance. Her clothes become stained with peanut butter, her once-tidy hair falls into disarray, but her charm never fades. She’s flustered but lovable—a beacon of heart in the middle of a chaotic kitchen moment. Notes: Must be comfortable with physical comedy, getting messy, and portraying a flustered yet endearing character. Strong expressive skills and a warm presence are essential.
Role typeRoleGender & Age range
Principal (PP)Physically Strong HelperAll 30 - 50 Years old
Description
A fitness-loving goofball whose life mission is helping people cross the street, whether they need it or not. Clad in over-the-top athleisure, they gleefully scoop up and carry strangers across crosswalks with the enthusiasm of a superhero saving the day. This non-speaking role calls for someone with strong physical comedy instincts, big charisma, and expressive body language.

Notes: Must have an athletic build and be physically capable of safely lifting and carrying fellow cast members. Experience with heavy lifting or strength training is essential. Strong comedic timing and a warm, energetic presence are key.
Role typeRoleGender & Age range
Principal BackgroundSweet SeniorFemale 60 - 80 Years old
Description
A sweet senior with a gentle presence who could use a helping hand while out on her daily adventures. She should be comfortable being gently lifted and carried by another performer and able to play along with light physical comedy. Notes: Must be comfortable with being safely picked up by a fellow cast member. A warm, expressive face and a sense of humour are a plus
Role typeRoleGender & Age range
Principal BackgroundMorning JoggerAll 25 - 40 Years old
Description
A focused and time-pressed runner, mid-workout, who gets unexpectedly swept off their feet. Clearly in a hurry, they glance at their fitness watch between strides until the Crosswalk Hero lifts them into the air and trots across the street. Their reaction shifts from startled confusion to quiet appreciation, delivering a charming physical beat in a short moment. Notes: Non-speaking role. Must have an athletic appearance and be able to express a clear emotional shift through body language and facial expression.
Role typeRoleGender & Age range
Principal BackgroundDog Owner with Small DogMale 20 - 30 Years old
Description
A cheerful dog walker juggling leashes, treats, and a determined pup on a mission. Just as they're navigating the crosswalk, they're suddenly scooped up, along with their small dog, and carried across the street. Their surprise turns to delight as they share a whimsical ride to the other side. Notes: Non-speaking role. Must be comfortable being safely picked up while holding their own small dog. We’re looking for performers who can bring their dog to set to appear in the ad. Strong physical comedy instincts and expressive reactions are key. Must also be confident and experienced handling their pet on set.
Role typeRoleGender & Age range
Principal BackgroundTeen SkaterMale 13 - 20 Years old
Description
A classic teenage skater who’s clearly too cool for everything. When a crosswalk hero lifts him up, he doesn’t fight it, but he’s not happy about it either. Notes: Non-speaking role. Must be able to convey subtle annoyance and comedic restraint through body language and facial expression.
Role typeRoleGender & Age range
Principal BackgroundBewildered KidAll 5 - 10 Years old
Description
A curious, observant child who’s calmly minding their own business while their parent frantically rushes around them. In the middle of the chaos, they spot a banana peel flying through the air and freeze, staring in wide-eyed confusion at their parent. Their expression delivers a hilarious moment of silent bewilderment in the middle of the action. Notes: Non-speaking role. Must have strong facial expressions and comedic timing. Looking for a child performer who can stay focused amid movement and deliver a standout reaction shot. A parent or guardian must be present on set.
Role typeRoleGender & Age range
Principal BackgroundBewildered HusbandMale 40 - 60 Years old
Description
A laid-back husband caught in the whirlwind of his partner’s frantic energy as she tries to make hundreds of lunches. He’s standing still, perhaps holding a grocery bag or sipping coffee, when a banana peel flies past his face. He blinks slowly, processing what just happened, then turns to look at his partner with quiet disbelief and mild concern, a perfectly timed comedic reaction in a moment of domestic chaos. Notes: Non-speaking role. Must have strong comedic timing and expressive facial reactions. Should be comfortable staying composed amid fast-moving action.