Commercial
Alma
SAG-AFTRA Members, please login to your Membership Benefits deals and discounts page to activate your free submissions.
Details
Union:Non union
Area of media:Commercial
Paid?:Yes
Rates:$350 CAD FLAT inclusive of full digital buy out and stills.
One day shoot. No fitting nor rehearsals but a briefing call. Talent are expected to bring wardrobe options working with the Stylist.
One day shoot. No fitting nor rehearsals but a briefing call. Talent are expected to bring wardrobe options working with the Stylist.
Deadline:Jan 9, 2025
Cities for response:
Toronto
Commercial 1
Our hero spot centers around the story of four roommates, each with distinct personalities and dietary goals that reflect their unique archetypes. However, each roommate possesses a contrasting attribute that complicates their individual dietary journeys. Faced with these challenges, they find themselves at a crossroads—where do they turn for guidance? The answer is Alma.
As the narrative unfolds, the video builds to a candid moment where the roommates ask each other if they’d like to have dinner. Each one thoughtfully reminds the others of their specific dietary preferences and desires. In a moment of playful connection, they all look to Alma for assistance in creating a dinner that caters to everyone's needs.
As the narrative unfolds, the video builds to a candid moment where the roommates ask each other if they’d like to have dinner. Each one thoughtfully reminds the others of their specific dietary preferences and desires. In a moment of playful connection, they all look to Alma for assistance in creating a dinner that caters to everyone's needs.
| Role type | Role | Gender & Age range |
| Principal (PP) | Steve (Not gender specific) | Male 25 - 30 Years old |
Description Personality: Focused, driven, and a bit of a perfectionist, Steve is someone who’s serious about his fitness but doesn’t fit the typical “meathead” mold. He’s deeply interested in optimizing his health—not just lifting weights, but also understanding how different foods affect his body. While he values healthy eating and exercises regularly, he has a soft spot for chocolate and loves to sneak it into his diet without feeling guilty. His food choices are driven by balance, not extremes. | ||
| Role type | Role | Gender & Age range |
| Principal (PP) | Wes (Not gender specific) | Male 25 - 30 Years old |
Description The creative culinary student exploring new flavors, constantly experimenting with baking and using the app to ensure his creations stay balanced and health-conscious without sacrificing creativity. He’s the quiet artist of the group, adding a thoughtful and exploratory dynamic to the overall energy. | ||
| Role type | Role | Gender & Age range |
| Principal (PP) | Lila (Not gender specific) | Female 25 - 30 Years old |
Description Grounded, reflective, zen. Lila is someone who lives in harmony with nature, and her food choices are part of her holistic approach to life. She’s into clean eating, plant-based foods, and often gets fixated on certain ingredients that she feels bring balance to her body. Lila is a quiet force—her friends often turn to her for advice, and she has an aura of peace and calmness. | ||
| Role type | Role | Gender & Age range |
| Principal (PP) | Nina (Not gender specific) | Female 25 - 30 Years old |
Description Bold, experimental, and slightly obsessive about her culinary creations. Nina is the quintessential foodie—always experimenting with new flavors and techniques. She’s got an adventurous spirit, especially when it comes to food. Her living room often looks like a test kitchen, filled with food bloggers, gadgets, and ingredient packages from around the world. She’s always on top of trends, and her TikTok is a showcase for her daring food experiments. | ||