Details
Union:Non union
Area of media:Commercial
Paid?:Yes
Rates:This is a paid role. The rate is currently in the works of being confirmed.
Deadline:June 16, 2023
Cities for response:
Toronto
Commercial 1
The spot will come across like a movie trailer. Throughout the video, we will showcase each of our 3 target demographics in their neighbourhood spots. No lines.
| Role type | Role | Gender & Age range |
| Principal (PP) | Social Taste Maker | Female 21 - 35 Years old |
Description BIPOC ENCOURAGED TO APPLYSample persona When Amy was doing her MBA at U of T, she lived downtown and enjoyed being in the thick of things and close to everything—school, shopping, cultural attractions and food options. Post-grad, as an analyst at McKinsey, she maintains a busy work week and continues to draw energy from the bustle of the city. However, when she gets home, she likes to chill, cook with a glass of wine in hand, plan her next jet set adventure and hang with friends and her pug, Apricot. An active member of her alumni network, Amy mentors BIPOC business students and gives talks regularly at alumni events. | ||
| Role type | Role | Gender & Age range |
| Principal (PP) | City Dwellers | All 25 - 40 Years old |
Description BIPOC ENCOURAGED TO APPLY Sample Persona Raj and Megan met when Megan was visiting family in British Columbia. They dated long distance for a few years. After Raj finished at UBC and Megan was completing the nursing program at George Brown, Raj moved to Toronto so they could be together (and Megan moved out of her parents’ home in Scarborough). They are now saving for a house and waiting to expand their family. Being new(ish) to the city, Raj, as an IT consultant and mostly working from home, wants a place that’s centrally located, while Megan wants to be within walking distance to Toronto’s major teaching hospitals. When not working, they enjoy exploring the neighbourhood’s coffee shops and nightlife, strolling Philosopher’s Walk and hosting friends and family. | ||
| Role type | Role | Gender & Age range |
| Principal (PP) | The Connected Strivers | All 18 - 25 Years old |
Description BIPOC ENCOURAGED TO APPLYSample Persona Ariel and Aleesa know each other from their home city of Shenzhen, China. Both are interested in art and design and are studying architecture at the University of Toronto. In their final years of study, their course load is extremely demanding, and they are busy researching and applying for graduate studies here and abroad. They are also intent on enjoying themselves and the city, especially as they are back to in-person classes, studio days and socializing. In their limited spare time, they look for the newest food trend in Toronto’s diverse and fusion food scene to share with family, friends and on social. They love fashion and style and enjoy being close to Bloor Street and Yorkville shopping. | ||