Green Shield Canada **REVISED**
Area of media:Commercial
Rates:PP's - up to x2 session/residuals only - all other fees at scale / SOC at scale
Deadline:Sept 27, 2022
Cities for response:
Toronto, Ottawa
Commercial 1
This spot will include the established Green Shield Canada host. The PP's in the spot talk directly to 'us' as they go about their day-to-day routine. Reinforcing the idea that a secondary insurance plan is the way to go for medical expenses not covered by provincial health plans.

***NOTE - This breakdown is being re-issued due to changes the agency wanted to make. Instead of revising the original we felt to avoid any confusion that we issue a NEW breakdown. Sorry for the inconvenience of having to deal with this twice - we look forward to seeing your submissions.
Role typeRoleGender & Age range
SOCClientMale 37 - 40 Years old
MUST have hair - no bald guys please. We see him having his hair cut by our Hero Barber. He is listening to what his barber is telling him and while not actually saying anything looks sold on the idea. Should be in decent physical shape. OPEN ETHNICITY