Commercial
Goodfood
Details
Union:Union
Area of media:Commercial
Paid?:Yes
Rates:ACTRA (New media) : 2 spots (new media) / Actra rates 6 months web + moveover TV / 13 weeks for one spot
Deadline:Mar 8, 2021
Cities for response:
Montréal
Commercial 1
Inside a 50s-style kitchen, we see a Housewife taking on a rotary phone that’s mounted on the wall. Her hair is a mess, she has flour on her face and she looks tired. Her table is full of awful-looking food. In a split screen, we see another woman, the Goodfoodwife in a different kitchen with an ipad on the counter in front of her. Unlike the Housewife, she seems totally relaxed. Her table is full of amazing-looking food that she ordered from Goodfood. The Housewife doesn’t seem to believe the Goodfoodwife as she explains that her husband whipped it up in 20 minutes.
| Role type | Role | Gender & Age range |
| Principal (PP) | Housewife | Female 25 - 30 Years old |
Description She’s the typical housewife stuck in the 50’s without being over the top. She’s positive, happy and family-oriented. She has a sense of humour and is open to everything. She is slender, bubbly and fun! | ||
| Role type | Role | Gender & Age range |
| Principal (PP) | Goodfoodwife | Female 25 - 30 Years old |
Description The Goodfoodwife is ahead of her time. She’s able to pull off the typically bright outlook of a 1950’s housewife but pairs it with a more modern mindset. She’s informative yet dynamic, open to everything and has a good comedic timing. She is also slender, bubbly and fun! | ||