Le père de Gui est inspiré du cliché du père qui a de la difficulté à vivre ses émotions. Le genre d’homme qui laisse sa femme parler et intervient le moins possible. Malgré son air sévère et taciturne, il garde un bon fond. Le père de Gui s’exprime principalement par des coups d’œil et des regards durant le spot. Ce silence ajoute un poids à la réplique finale qui sert de dénouement : « Ça, ça ne changera jamais, mon homme. » Sa façon à lui de dire à son fils qu’il l’aime, au fond.

La mère de Gui est une gentille dame qui, malgré sa tendresse envers son fils, est résolue à lui faire son annonce. Légèrement déchirée avant d’apprendre la nouvelle à Gui, elle se lance. Plus le dialogue avance, plus elle est convaincue. La mère de Gui est celle qui se charge de la communication dans la famille et son amour pour son fils est probablement la cause de la situation dans laquelle ils se trouvent. D’où l’ambiguïté dans son jeu.

Homme ou femme, Âge caméra: 25-40 ans Description générale pour les rôles d’ami.e.s: Nous recherchons un trio d’amis: deux gars et une fille. En un clin d'œil, on veut un trio de personnages différents tout en comprenant qu’ils sont de bons amis. Les différences visuelles telles que les lunettes, les tatouages et les couleurs de cheveux sont encouragées. L'objectif est de représenter un trio d’amis attachants, rappelant un proche ou un collègue.

Homme ou femme, Âge caméra: 25-40 ans Description générale pour les rôles d’ami.e.s: Nous recherchons un trio d’amis: deux gars et une fille. En un clin d'œil, on veut un trio de personnages différents tout en comprenant qu’ils sont de bons amis. Les différences visuelles telles que les lunettes, les tatouages et les couleurs de cheveux sont encouragées. L'objectif est de représenter un trio d’amis attachants, rappelant un proche ou un collègue.

Homme ou femme, Âge caméra: 25-40 ans Description générale pour les rôles d’ami.e.s: Nous recherchons un trio d’amis: deux gars et une fille. En un clin d'œil, on veut un trio de personnages différents tout en comprenant qu’ils sont de bons amis. Les différences visuelles telles que les lunettes, les tatouages et les couleurs de cheveux sont encouragées. L'objectif est de représenter un trio d’amis attachants, rappelant un proche ou un collègue.

Mains et avant-bras Homme 20-35 ans. Ouvert à tous Description: Nous voulons une belle main et de beaux ongles. Le geste est propre, rapide, direct et coordonné: magicien ou hand démo expérimenté qui ont une bonne coordination, oeil-main.

Caucasian men that are burly/big in stature

An entitled and cruel man who demands a “quickie divorce” from his wife of 15 years so he can run away with her sister. He is smug and condescending and believes that he is owed the world for all of his hard work over the years. When things don’t go the way that he had planned, he crumbles.

Sweet and devoted, Carrie is blindsided by her husband’s decision to divorce her. Throughout their marriage she has put up with his less than kind antics and she has always stayed true to her marital vows. Though she is heartbroken from the divorce, she has recently received some good financial news and is now ready to put herself first.

LEAD – ALEXANDRA WILLIAMS: Female 30s. Alexandra, African American, is a caring and protective stay-at-home mom in her late 30s. She is deeply concerned about providing a safe and healthy environment for her daughter. With her husband deployed overseas, she is managing the household and caring for her daughter on her own. Her goal is to protect her family from scams and fraud, and she is determined to do whatever it takes to keep them safe. Despite her vulnerability to scams due to her husband's absence and her own lack of expertise in HVAC systems, Alexandra is resourceful and determined to find a solution. WARDROBE: 1. Casual Attire

LEAD – JULIE WILLIAMS: Female 10. Julie, African American, is Alexandra's 10-year-old daughter, who suffers from asthma and is affected by the poor air quality in their home. As an African American child, she is curious and playful, but also innocent and vulnerable. Her goal is to feel safe and healthy in her home environment, and she relies on her mother to protect her. Julie's love for her mother and desire for protection and care drive her motivations, and she is deeply affected by the stress and worry that her mother experiences. WARDROBE: 1. Casual Attire

LEAD - VINCE: Male 40s. Vince is a charismatic and manipulative fraudulent HVAC professional in his mid-40s. As a white man, he has a history of scamming vulnerable individuals, including African American women like Alexandra. His goal is to make a quick profit by scamming Alexandra and other vulnerable individuals, and he is driven by financial gain and a sense of power and control. Despite his charm and charisma, Vince is deceitful and greedy, and his own arrogance eventually leads to his downfall. WARDROBE: 1. Branded Work Shirt, Utility Pants, a Fire-Resistant Jacket and safety boots, with a few shiny rings

SUPPORTING: OFFICER JENKINS: Male 40S. Officer Jenkins is a professional and empathetic police officer in his mid-40s who has dealt with similar cases of fraud in the past. As a white man, he is sympathetic to the victims of Vince's scams, including Alexandra. His goal is to bring Vince to justice and protect the community from his fraudulent activities. Officer Jenkins is motivated by a sense of duty, a desire for justice, and empathy for victims like Alexandra. He faces conflict in dealing with the bureaucracy and red tape of the legal system, ensuring that Vince is held accountable for his actions. WARDROBE: 1. Police Uniform Attire

She’s a young adult moving away from home for the first time. She’s strong headed, observant and sensitive. Must be comfortable driving and have a Class 5 license. There will be VO for this role. Latinx, Black or mixed raced.

He’s starting a new chapter of his life and undergoing a “modern renaissance,” or - mid life crisis. Must be comfortable driving and have a Class 5 license. Caucasian or mixed raced.

Supportive of her daughter, she pushes her to leave the home. Latinx, Black or mixed raced.

Needs to have short hair.

Blonde and brown hair.